What is Action?

Owned by 3i, Action is the leading Netherlands based non-food discount retailer.

What does Action do?

Action sells household and office supplies, cosmetics, personal care items, toys and more, among a further eight product categories. It now has more than 800 stores across Europe, over 32,000 employees and sells more than 6,000 different products. It continues to differentiate itself through a broad, ever-changing, product mix, at excellent value.

"More than you expect, for less than you imagine" - Action

The opportunity

Why 3i invested in this business:

  • To back a winning, non-food retailer in the European market
  • To invest in a business with a unique offering that is highly valued by its customers
  • To target significant new store opening potential in the Netherlands and Belgium, France, Germany, Luxembourg, Austria and beyond

Why we like the investment

"Action has a unique offering which has differentiated itself from its competitors and helped amass a loyal customer base over the years" – Merrick McKay, Head of Private Equity – Europe, abrdn

Investment Year


Head office

Enkhuizen (Netherlands)





Risk warning
Risk warning
The value of investments and the income from them can go down as well as up and you may get back less than the amount invested. Please refer to the relevant Key Information Document (KID) prior to making an investment decision. Please be aware of scams that can affect investors.