What is Action?

Owned by 3i, Action is the leading Netherlands based non-food discount retailer. What does Action do? Action sells household and office supplies, cosmetics, personal care items, toys and more, among a further eight product categories. It now has more than 800 stores across Europe, over 32,000 employees and sells more than 6,000 different products. It continues to differentiate itself through a broad, ever-changing, product mix, at excellent value. "More than you expect, for less than you imagine" - Action The opportunity Why 3i invested in this business: To back a winning, non-food retailer in the European market To invest in a business with a unique offering that is highly valued by its customers To target significant new store opening potential in the Netherlands and Belgium, France, Germany, Luxembourg, Austria and beyond Why we like the investment "Action has a unique offering which has differentiated itself from its competitors and helped amass a loyal customer base over the years" – Merrick McKay, Head of Private Equity – Europe, abrdn

Visit Action's websiteOpens in new window

Investment Year


Head office

Enkhuizen (Netherlands)